Does your friend have a webpage?
I think that would be the first step, so we can have a look, and compare prices with our trusted dealers, and we can try the service. If price and service is good, wonderful, but if any problem with the aftersale service, ... do you make yourself responsible?
I´m always excited about new dealers, lately I tried tony, first order was excellent and the best price on the market, but an even better price is always welcomed.