Plus you can take a joke without taking it too seriously

We call it self distance in Sweden. It's a good thing (Just would be nice if more Swede's had it

)
On topic: Ralph Lauren have nice Slim fit shirts and the "cheaper" lines are (compared to the rest of the world) damn cheap in USA.
I never recommend anyone to shop for shirts online though. (Hard to find a nice fit). And of course Turnbull & Asser's nice but I mean it's like recommending Kiton or Brioni for suits when asked about budget alternative.
In Sweden we have Eton and Stenströms that are premium shirts and defo nice! But more like 150 USD /piece
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