At first they made ok jackets etc.Nothing better than any other brand ..Then as it moved along a new selection of owners, the company very quickly went from a specialist company to a designer brand product . I have friends still working in the business and they say they are getting higher levels of returns Arc'teryx Jackets due to zip and seam sealing issues . People have a desire to buy it as its marketed well and sold as a high end "Expensive" jacket
by buying it they feel part of a "club"