For instance, I subscribed to the sales forum, but I am only notified with a summary at the end of each day of what was listed. So by that time, the watches may be sold. I want to be notified immediately of a topic being created so I can jump on that sale and purchase it if I want it. The same goes for any other forums like pam, rolex, breitling etc. think how much more quickly questions could be answered by the veteran VIPs if they had instant notification of new topics or posts and they could pick and choose which to reply to, rather than browsing through each topic after the fact.