Quote Originally Posted by Posh View Post

You know, it's still in its infancy. They are up against a behemoth like the DeBeers which has what will be close to 100 years worth of advertising and Pink Floyd's The Wall-style brainwashing to combat. It'll be tough. People aren't used to thinking critically or finding things out for themselves.

You know, synthetic diamonds have been around for 100 years as well.. but maybe early ones were 'ugly' and not suitable for jewerly, but I'm quite positive that the technology has been around forever.

i remember back in college that making synthetic diamonds was cake.. they had talked about helping out a HS student for a science fair make up some synethetic diamonds (again, those were def not 'pretty ones').. not even joking...

but weird that the technology has been around so long (or at least that more effort wasnt made to make them up to jewelers quality, given the vast amount of money involved).

I mean, just weird. You'd think, given prices, that a better solution would have come about a lot sooner, and also just spanked the pants off debeers (despite their marketing).