Quote Originally Posted by Chegespresso View Post
For real,

Everyone needs to watch the Georges Kern (ex IWC CEO) lecture he gave to marketing students:

YouTube

He basically tells them all, the luxury watch industry is a scam and they sell dreams and don't really do much more as the watches are so cheap to manufacture. Must watch!
LOL!!! Yes, people think Rolex is a watch maker, I think they are really a marketing company...