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For real,
Everyone needs to watch the Georges Kern (ex IWC CEO) lecture he gave to marketing students:
YouTube
He basically tells them all, the luxury watch industry is a scam and they sell dreams and don't really do much more as the watches are so cheap to manufacture. Must watch!
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Originally Posted by
Chegespresso
For real,
Everyone needs to watch the Georges Kern (ex IWC CEO) lecture he gave to marketing students:
YouTube
He basically tells them all, the luxury watch industry is a scam and they sell dreams and don't really do much more as the watches are so cheap to manufacture. Must watch!
Intertesting I'll have to take a look. Thanks for the info.
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Originally Posted by
Chegespresso
For real,
Everyone needs to watch the Georges Kern (ex IWC CEO) lecture he gave to marketing students:
YouTube
He basically tells them all, the luxury watch industry is a scam and they sell dreams and don't really do much more as the watches are so cheap to manufacture. Must watch!
LOL!!! Yes, people think Rolex is a watch maker, I think they are really a marketing company...
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