In my vacation time I finished devouring several books and have been managing to catch up on the posts and articles of many of my favorite blogs. I only have a few because there's so much detritus vying for attention that I tune almost all of it unless I find they have information I can actually use or its written by someone who gives a sh*t about the "content" they choose to provide. NEWSFLASH: some bloggers, sites, etc. don't really care about the topics they cover. Good old apathy and advertising mixed together to form a sludge that clogs the Internet. The media analysts I'm friends with have their cheesey little slogan which I'm certain you've heard. "Content is King." Well, I believe most content is Crap.

But someone sent me this link to a site called Motorobilia which is a blog about the automotive industry that actually is extremely intelligent and written from a standpoint of DIRECT experience with industry itself, particularly the domestic side, something that most wannabe pundits don't have at all.

This blog post, Of Apples and Automobiles, is so good I had to share it because it definitely suits this topic. Here's an excerpt:

Nobody buys Apple computers. People have voted with their wallets and they just don't like Macs. They're disenchanted with recalls, years of poor customer service and now won't even consider an Apple product. Apple's share of the personal computer market is a fraction of what it once was. What's that you say? "Apple sold about 8 million computers last year, how can you say nobody buys Macs? Apple has one of the best consumer reputations in the world." It's true that Apple sells millions of computers, about a 3% share of the personal computer market, and has exceptionally loyal customers. How could it be that a company that sells so many products could be seen as a complete failure? Of course it's not true, but bear with me.

Riled up yet? Here's another:

Remember that 3% market share for Apple computers and how ridiculous it sounded when I said that nobody buys Apple computers? Well, somehow 55% of car buyers, 400,000 people, must not have gotten the memo saying nobody buys American cars anymore because that was the market share of the domestic brands in October. When 97% of consumers choose other products, Apple, with their cutesy Mac vs PC commercials, is regarded as a marketing success with a great consumer image, but when 55%, a majority of car buyers, choose domestic brands, those brands are presumed to have the stench of death about them.

And here's something I've been silently saying under my breath for some time and it's finally been said aloud: STOP ARMCHAIR QUARTERBACKING THE AUTO INDUSTRY! LOL

Both great. I suggest bookmarking Motorobilia. What do you think? I think it's great to have critical thinking on the issue when clearly isn't much on it at all.